Wed, Nov 06, 2013 - Page 13 News List

Wowprime plans new restaurant brand for Taiwan

By Amy Su  /  Staff reporter

Contestants participate in the annual Wowprime Cup Tray-Carrying Contest in Taipei yesterday. Waiters and waitresses from Taiwan, Japan, Singapore, Philippines and China participated in the competition.

Photo: Reuters

Wowprime Corp (王品集團), which operates 14 restaurant chains with more than 330 outlets in Taiwan and China, is set to launch more than 100 outlets under a new brand name next year.

“We will launch a new brand in Taiwan next year, with the average customer expenditure staying at the level of NT$300,” Wowprime chairman Steve Day (戴勝益) told a media briefing on the sidelines of the annual Wowprime Cup Tray-Carrying Contest.

Other than outlets under this new brand, Wowprime is scheduled to open 55 restaurants in Taiwan next year, which might raise its total outlets in Taiwan to 349, Day said.

The company plans to open 25 restaurants in China next year, boosting its total outlets to 106 there, he said.

Wowprime is set to raise the number of its 12 Sabu hotpot restaurants in China — which it operates in partnership with Jollibee Food Corp of the Philippines — to 28 next year, from eight currently.

Day said the company also plans to launch more outlets of its brands in hypermarkets in the future.

“The move may help us expand the customer base and the market size of each brand,” he said.

The company will soon launch its third outlet of Hot 7 — a teppanyaki chain it unveiled in July — in Carrefour Taiwan’s Guilin Rd branch in Taipei City.

Wowprime’s consolidated sales reached NT$1.22 billion (US$41.4 million) last month, up 24.44 percent from a year earlier and 1.67 percent from a month earlier, with sales in the first 10 months of this year totaling NT$11.05 billion, up 20.18 percent from a year ago, company data showed.

The group reported a net profit of NT$1.05 billion, or NT$15.69 per share during the first half of this year.

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