Tue, Oct 29, 2013 - Page 14 News List

Small appliance sector sees rising demand

Staff writer, with CNA

The small domestic appliances sector in Taiwan continued to see rising overall demand in the first three quarters of the year, driven by recent food safety concerns, market research company GfK Group said yesterday.

The total market — which comprises the kitchen, houseware and personal care segments — saw sales value rise 7 percent year-on-year to US$388 million in the past three quarters, while its volume increased by 5 percent to 5 million units.

The most rapid growth in value is reflected in vacuum cleaners, with local consumers spending 39 percent more than last year, or US$20 million, on nearly 390,000 units.

However, in terms of volume, it is the food preparation segment that saw the highest surge of 36 percent compared to the same period last year, totaling 300,000 units from January to last month.

“One key reason for the rise in take-up of kitchen appliances is the recent spate of food safety scandals in Taiwan,” GfK Taiwan managing director Lydia Huang (黃麗娜) said.

“These incidents have raised the level of concern about eating clean and healthy food and have caused many to switch to home cooking to safeguard their family’s health,” she said.

According to GfK findings, water filters and vacuum cleaners are the two segments that reported the highest average price surges of 16 percent and 17 percent, respectively.

Moreover, the rising popularity of online and TV shopping has also played a significant role in spurring the growth of the small domestic appliance market, contributing more than 15 percent in terms of both total volume and sales this year.

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