Sun, Oct 20, 2013 - Page 13 News List

Google service gains Facebook as advertising ally

AFP, SAN FRANCISCO

Google-owned online ad-placing service DoubleClick on Friday announced that the way has been cleared to include advertising space at Facebook.

Google had previously been shut out of the social network’s advertising network, with no reasons given for the exclusion or the change of heart.

Word that the Internet titan’s online advertising reach would extend to Facebook came as Google shares breached US$1,000 for the first time.

Facebook shares also hit a new all-time high on Friday and closed at US$54.22 a share.

“Partnership has been key to Google’s success as a rising tide lifts all boats,” DoubleClick senior product manager Payam Shodjai said in a blog post.

DoubleClick Bid Manager is a way for marketers to buy online ad space at Web sites across the Internet.

Prior to Friday, Facebook did not permit the Google-owned service to sell ad space at the world’s leading social network.

“Starting in a few months, clients will be able to buy inventory on FBX via DoubleClick Bid Manager,” Shodjai said.

Shares of Internet search and advertising titan Google soared past the US$1,000 mark after a quarterly earnings report showed that it was smoothly building its presence in the mobile arena while advertising earnings rose all around.

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