Fri, Sep 13, 2013 - Page 13 News List

E.Sun Bank eyes e-commerce opportunity

By Crystal Hsu  /  Staff reporter

AllPay Financial Information Service Co president Calvin Lin, left, and E.Sun Commercial Bank president Joseph Huang launch the new AllPay service, the nation’s first third-party payment platform, in Taipei yesterday.

Photo: Chang Hui-wen, Taipei Times

E.Sun Commercial Bank (玉山銀行), the banking arm of E.Sun Financial Holding Co (玉山金控), yesterday launched an alliance with AllPay Financial Information Service Co (歐付寶) to jointly offer payment services for online shoppers, making them the first companies to tap the new business.

The joint venture came after the government last month allowed non-financial institutions to provide third-party payment services as online shopping gains popularity and looks like growing into another multibillion-dollar industry.

“E-commerce turnover totaled more than NT$700 billion last year,” E.Sun Bank president Joseph Huang (黃南州) told a media briefing.

Online shopping may develop into a multitrillion-dollar business as more sellers and buyers close deals over the Internet, fueling demand for third-party payment services to facilitate the transactions, Huang said.

The new business may enable E.Sun Bank to increase its customer base and fee income, though the benefits may not be evident in the initial stages.

Individuals may open accounts with deposits of up to NT$10,000 at E.Sun Bank to pay for online shopping, Huang said. The regulator may raise the cap after third-party payment services prove their worth.

Fee income amounted to NT$4.29 billion at E.Sun Financial in the first half of the year, accounting for 32.7 percent of total earnings and up 19.8 percent from the same period the previous year, company data showed.

“E.Sun Bank aims to be the No. 1 local player in e-commerce,” Huang told an investors’ conference last month.

AllPay Financial, a subsidiary of MacroWell OMG Digital Entertainment Co (歐買尬), a Taiwanese supplier of online games, has business ties with 8,000 stores which serve 120,000 customers, chief executive Calvin Lin (林一泓) said.

The partnership with E.Sun is also expected to help AllPay grow its customer base in both Taiwan and China, as buyers and sellers feel more comfortable conducting business via the Internet, Lin said.

Lin said the company was happy that the financial watchdog extended third-party payment services to non-financial firms, an issue that cost former Financial Supervisory Commission chairman Chen Yuh-chang (陳裕璋) his job after he refused to give the go-ahead.

Separately, Bank SinoPac (永豐銀行), the main source of income of SinoPac Financial Holding Co (永豐金控), launched its own online payment service.

The firm would not sit on the sidelines when total e-commerce turnover is forecast to increase by 17 percent this year and hit NT$1 trillion in 2015, Bank SinoPac president Tina Chiang (江威娜) said.

The new service would be an opportunity for Bank SinoPac to increase its customer base, both individuals and small companies, Chiang said, adding that the lender plans to join forces with Pixnet Digital Media Corp to explore niche markets.

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