Wed, Sep 04, 2013 - Page 15 News List

Microsoft to buy Nokia phone business

BOLD GAMBIT:Opinion is split on whether Steve Ballmer’s decision to thrust Microsoft deeper into the highly competitive, lower-margin mobile devices arena is a sound move


Microsoft Corp said it would buy Nokia Oyj’s phone business and license its patents for 5.44 billion euros (US$7.2 billion), making its boldest foray yet into mobile devices and bringing the Finnish company’s CEO, Stephen Elop, back into the fold.

Elop, a former Microsoft executive, will return as Microsoft’s board ponders a successor to current CEO Steve Ballmer, who will depart sometime in the next 12 months after initiating a reorganization intended to transform the software company into a devices and services group in the mold of Apple Inc.

The sale of Nokia’s phone business marks the exit of a 150-year-old company that once dominated the global cellphone market and remains one of Europe’s premier technology brands, even though Apple and Samsung Electronics’ ascendancy all but reduced it to irrelevancy in Asia and North America in recent years.

“For a lot of us Finns, including myself, Nokia phones are part of what we grew up with. Many first reactions to the deal will be emotional,” Finnish Minister for European Affairs and Foreign Trade Alexander Stubb said on his Twitter account.

Nokia — reduced to its networks business, navigation offerings and patent portfolio after the sale — is still the world’s No. 2 mobile phone maker behind Samsung, but it is not in the top five in the more lucrative and faster-growing smartphone market.

Sales of Nokia’s Lumia series have helped the market share of Windows Phones in the global smartphone market climb to 3.3 percent, according to consultancy Gartner, overtaking ailing BlackBerry Ltd for the first time this year. Still, Google Inc’s Android and Apple’s iOS system make up 90 percent of the market.

Canadian Elop, hired from Microsoft in 2010, has been cited among the frontrunners to take over from Ballmer, who has been criticized for missing the mobile revolution and only starting Microsoft’s foray into the market with the tepid-selling Surface tablet only last year.

Buying Nokia’s gadget business thrusts Microsoft deeper into the hotly contested market, despite some investors urging the company to stick to its core strengths of business software and services.

Activist fund manager ValueAct Capital Management, which has been offered a board seat, is among those concerned with Ballmer’s leadership and his attempts to plow headlong into the lower-margin, highly competitive mobile devices arena. The San Francisco-based fund, which manages about US$12 billion for clients, owns 0.8 percent of Microsoft’s shares.

Others applauded Ballmer’s aggressive gambit.

“Microsoft cannot walk away from smartphones and the hope that other vendors will support Windows Phone is fading fast. So buying Nokia comes at the right time,” Gartner analyst Carolina Milanesi said.

“In today’s market it is clear that a vertical integration is the way forward for a company to succeed. How else could Microsoft achieve this?” she said.

As part of Microsoft, Elop will head an expanded Devices unit. Julie Larson-Green, who in July was promoted to head a new Devices and Studios business in Ballmer’s reorganization, will report to Elop when the deal is closed.

Analysts say Elop’s bold bet in 2011 to adopt Microsoft’s untested Windows Phone software has yet to pay off.

“It’s a bold step into the future — a win-win for employees, shareholders and consumers of both companies,” Ballmer said in a statement.

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