With new five-star hotels offering iPads in every room, personal trainers and even the use of a rented Jaguar, classic establishments like the Hotel Sacher have also launched massive refurbishments to keep up. Rather than crowding the market, the arrival of so many big names “is revitalizing the sector: There’s something for everyone,” Dutschmann said.
Last year, Vienna had twice as many five-star hotel guests as in 2002. After Germans and Italians, Russians were the third-largest group of foreign tourists. Overnight stays jumped 63 percent from 2011 for guests from Saudi Arabia, 40 percent for China and 39 percent for Brazil.
“People won’t come here for luxury alone, but it’s a plus, to satisfy a class of people who would come to Vienna anyway, but not necessarily for shopping,” Steurer said.