Players of the game app Fruit Ninja are now just a click and tap away from boosting Taiwanese farmers’ produce sales and income, a marketing company said yesterday.
“Working with a world-renowned, popular and free game app, we would like to use a new approach to help market local produce,” the Taipei-based CrossMedia Group said in a statement.
Players of Fruit Ninja, which has 700 million downloads worldwide, can now order all kinds of in-season produce directly from Taiwanese farmers, the company said.
The campaign involves an advertising banner on the app, visible only to players in Taiwan, that connects users to a Web site where they can order locally grown produce or have the chance to win a month’s supply of fruit and vegetables.
If the model proves successful, the company said it would duplicate it to market Taiwanese produce around the world.
CrossMedia Group marketing manager Shally Hou said the firm chose Fruit Ninja because the game’s theme fits the campaign, and because it has 700 million downloads.
In Taiwan alone, the game has 1.78 million downloads and 168,000 monthly active users, she said.
The company hopes that the model will help increase farmers’ incomes, Hou said, adding that the firm is working with 74 farmers and is looking to expand the network.
Most farmers only make about NT$22,000 a month, because the bulk of the revenue from sales of fruit and vegetables ends up in the pockets of middlemen, according to iLohas (愛樂活), a Taiwanese social enterprise that helps farmers and is involved in the project.
Baggio Chang (張佑輔), co-founder of iLohas, said that directly buying produce from farmers could triple their revenues.
“We welcome all kinds of approaches to help local farmers and look forward to good results,” he said.
Fruit Ninja developer HalfBrick Studios of Australia also expressed excitement over the cause, saying that it would give out free Fruit Ninja-themed souvenirs to those who place orders.
From the customer’s perspective, car rental is a straightforward business. The only uncertainty is whether the hire company will charge you for the scratch they discover when you hand back the vehicle. Hertz Global Holdings Inc’s bankruptcy protection filing on Friday last week was a reminder that today even the simplest business models are underpinned by a lot more financial complexity than meets the eye. The proximate cause of Hertz’s demise was of course the sudden collapse in bookings caused by COVID-19 travel restrictions. The company’s monthly revenue last month fell 73 percent year-on-year, a shortfall that even the most resilient
Uber Technologies Inc, Lyft Inc and Airbnb Inc have slashed thousands of jobs. Salesforce.com Inc and Visa Inc are letting employees work remotely for months; Twitter Inc and Square Inc are allowing them to do so for good. For the companies’ hometown of San Francisco, the moves are early signs of a dire blow. In a city with a long history of booms, busts and natural calamities, the COVID-19 pandemic has suddenly upended nearly a decade of prosperity. While municipalities across the US are grappling with economic fallout from the virus, San Francisco stands to take a deeper hit given its high
BULK PURCHASE: The French chain and Hong Kong-based Dairy Farm International reached a deal covering 224 stores, which is expected to be finalized by year’s end Carrefour SA yesterday announced it would acquire Wellcome Taiwan Co (惠康百貨) for 97 million euros (US$108.33 million), and bring all the Wellcome supermarkets (頂好超市) and Jasons Market Place stores nationwide under its banner within 12 months of the deal closing. The France-based hypermarket chain reached an agreement with Hong Kong-based Dairy Farm International Holdings (牛奶國際控股), the pan-Asian retailer that launched Wellcome Taiwan in 1987. The transaction involves 199 Wellcome supermarkets, which have average sales areas of 420m2 and 25 high-end Jasons Market Place stores, which have an average sales area of 820m2, as well as a warehouse in Taoyuan, Carrefour Taiwan (家樂福)
‘ONE-STOP SHOP’: A Miaoli official said that the factory in the Jhunan section of the Hsinchu Science Park would create more than 1,000 jobs and boost prosperity A new high-end IC packaging and testing plant planned by contract chipmaker Taiwan Semiconductor Manufacturing Co (TSMC, 台積電) in Miaoli County is expected to start operations in the middle of next year, Miaoli County Commissioner Hsu Yao-chang (徐耀昌) said. Hsu wrote on Facebook that TSMC, the world’s largest pure wafer foundry operator, would invest NT$303.2 billion (US$10.1 billion) to build the plant, the largest-ever single investment in Taiwan. However, TSMC declined to disclose the financial terms of the deal, while a company board meeting on May 12 approved a spending plan worth NT$168.2 billion as part of its investment plans. Construction of the