The California giant has been losing market share in smartphones and tablets, which threatens its ecosystem.
Nicholas Landell-Mills at Indigo Equity Research said of Apple: “Its products are no longer cutting edge. It has failed to introduce sufficiently innovative product updates and services frequently enough [or] expand its limited product range.”
“Competition has caught up and product fatigue is setting, pressuring growth and margins. Apple is making similar errors to those previously made by Nokia and Motorola, including hubris,” he said.