Specifically, we plan to make large smartphones with 5-inch to 6-inch displays and powered by Android.
Since many firms have entered the Android market, Gigabyte needs to find its own niche for Android-based products to survive in this competitive market.
In line with our desktop and laptop product strategy, we aim to make more gaming smartphones. According to our research, gamers actually need more than one mobile device to hone their gaming skills, so we are confident our mobile product strategy is viable.
TT: How does Gigabyte foresee its profitability during the second half of the year? What kind of smartphones can the market expect to see from Gigabyte over the next six months?
Ma: We expect our net profit this year will remain flattish compared with last year. [Gigabye made NT$1.55 billion (US$51.3 million), or NT$2.48 per share, last year.]
Despite the notebook market contracting, increased numbers of new tablets and smartphones are expected to offset our loss in selling laptops this year. However, given that average selling prices of tablets and smartphones are decreasing, we remain cautiously optimistic toward our profitability.
As for products, consumers can expect to see Gigabyte launch two 5-inch Android smartphones during the second half of the year. One will be equipped with a MediaTek Inc (聯發科) quad-core chip and another will be equipped with a Qualcomm Inc dual-core chip. Both will be priced at between US$250 and US$300.