Fri, Jul 05, 2013 - Page 13 News List

Yulon Nissan sees promotions helping to give sales boost

By Camaron Kao  /  Staff reporter

Yulon Nissan Motor Co (裕隆日產), which distributes Nissan and Infiniti cars in Taiwan, expects unit sales to increase 16.97 percent month-on-month to 4,300 units this month on the back of promotions and seasonal factors.

Last month, Yulon Nissan sold 3,676 cars, up 2.9 percent from a year ago and up 10.3 percent from a month ago.

“A lot of customers still want to buy cars and go traveling in the summer, but demand might decline in August,” company vice president Leman Lee (李振成) said at the launch of the updated Nissan Rogue, a crossover SUV.

For the whole of this year, Yulon Nissan expects to sell 43,000 cars, up 5.13 percent from last year’s 40,902 cars, helping to give its local market share a boost from 11.2 percent to 12 percent.

Yulon Nissan expects the nation’s car sales this month to be between 38,000 units and 40,000 units, up from 32,579 units last month, supported by promotions by car distributors, Lee said.

In the second half of this year, car sales are expected to be flat, compared with 182,327 units in the first half of this year, with the market lukewarm on a weak macroeconomy, Lee said.

Meanwhile, Dongfeng Nissan Passenger Vehicle Co (東風日產), a Chinese joint venture between Yulon Nissan and China-based Dongfeng Motor Corp (東風汽車), is expected to sell up to 850,000 units this year, the same as last year, Lee said.

From January through May, Dongfeng Nissan sold 310,000 units, fewer than a year ago as the firm was remodeling the Teana and Livina ranges in China, Lee said.

Lee said Dongfeng Nissan’s sales in the second half of this year would grow from a year ago as car sales last year stalled due to tensions between China and Japan.

Yulon Nissan shares rose 2.33 percent to NT$263.5 yesterday, outperforming the TAIEX, which was down 0.22 percent.

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