Mon, Jun 24, 2013 - Page 14 News List

ANALYSIS: Acer needs to change its strategy, analysts say

By Helen Ku  /  Staff reporter

“The elephant in the room is Microsoft,” Liao said. “If Acer insists on closely collaborating with Microsoft on Windows 8 product development, chances are that Acer might be stuck in the aftermath of this tsunami forever.”

However, First Capital Management Inc analyst (第一金證券投顧) Rick Yu (俞瑞華) said Acer’s decision to bet on Windows 8 is appropriate because Microsoft has said it will stop supporting the Windows XP platform next year, so Windows-based PC users will need to look for new desktops or laptops running Windows 8 next year, Yu said.

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