Thu, Jun 20, 2013 - Page 13 News List

Eslite to open outlet in Shanghai Tower by 2015

Staff writer, with CNA

Eslite Spectrum Corp (誠品生活), the operator of Taiwan’s leading bookshop chain, Eslite Bookstore, yesterday said it would establish a foothold in Shanghai by 2015.

Eslite signed a letter of intent with the developer of the Shanghai Tower, a 121-story skyscraper, to lease 6,500m2 of space. The tower is expected to open in 2015.

The company said it aims to set up a store catering to the general public in its B1 space and a more upmarket venue for white-collar workers and Eslite members on its space on the 52nd and 53rd floors.

Eslite said it envisions creating friendly and diverse environments that will emerge as a cultural and creative platform incorporating Taiwanese and Shanghai features.

“Eslite cherishes its venture with the Shanghai Center Tower, and hopes to capture the spirit of the city’s amazing people in a warm and hospitable environment,” Eslite chairman Robert Wu (吳清友) said.

Wu said his bookstores have always had a “romantic” feel, which is why Eslite chose Suzhou as the location for its first Chinese store.

However, he added that the company has been eyeing Shanghai for a long time due its location, size, population and the 8 million foreign visitors it gets every year.

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