Tue, Jun 11, 2013 - Page 13 News List

Restaurant chains see sales rise on seasonal demand

MATERNAL MARKETING:Mother’s Day gave a welcome boost to the nation’s major restaurant operators, which all posted annual rises in their consolidated revenues

By Amy Su  /  Staff reporter

Major restaurant operators listed in Taiwan saw last month’s revenue rise month-on-month on the back of strong seasonal demand led by Mother’s Day celebrations.

The Tai Tong Food & Beverage Group (TTFB, 瓦城泰統集團), which operates three restaurant chains with more than 40 outlets across the nation, posted NT$191.29 million (US$6.37 million) in consolidated sales last month, a jump of 18.9 percent from April, the company said in a statement yesterday.

On an annual basis, TTFB’s revenue rose 18.4 percent in the same period, statistics showed.

“Mother’s Day celebrations boosted the volume of customers,” the compay said, adding that the flow of customers rose by more than 16 percent last month from a year earlier.

Accumulated revenue totaled NT$891.75 million in the first five months of the year, up 13.23 percent from a year earlier, data showed.

TTFB is aiming to achieve double-digit percentage sales growth this year by carrying out an extensive expansion plan, it said.

The strong seasonal demand also helped drive sales at Wowprime Corp (王品集團) last month.

Wowprime, which owns 13 restaurant chains with more than 270 outlets in Taiwan and China, saw consolidated sales hit NT$1.24 billion, up 14.81 percent from a month earlier and 22.62 percent from a year earlier.

Accumulated revenue in the first five months rose 19.23 percent from a year ago to NT$5.77 billion, company figures showed.

Gourmet Master Co (美食達人), which operates the 85°C (85度C) bakery-and-coffee chain that has outlets in Taiwan, China, Australia and the US, reported NT$1.23 billion in consolidated revenue last month, up 10 percent from a year ago, the company said in a statement.

However, on a monthly basis, Gourmet Master’s consolidated revenue dropped 0.81 percent last month, data showed.

The company attributed the slight decrease to a high comparison basis built in China in May last year, when it ran a major marketing campaign and raised the proportion of its revenue generated in the country.

To raise profitability, Gourmet Master said it will focus on its expansion plans in the US in the second half of the year, since the two outlets it operates there have demonstrated high profitability.

Gourmet Master is to launch at least four or five new outlets in the US by the end of this year, it said.

For the first five months, consolidated sales totaled NT$6.06 billion, up 11 percent from a year earlier, company data showed.

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