Tue, May 14, 2013 - Page 14 News List

Research firm promotes LCD monitor diversification

Staff writer, with CNA

LCD monitor makers should develop new niche products to counter a declining market, local research firm WitsView said.

Smartphones and tablet computers are eating into PC sales and dragging down demand for LCD monitors, WitsView, a flat-screen research division of TrendForce Corp (集邦科技), said in a research note.

One opportunity for growth may be Android LCD monitors, it said.

“Android LCD monitors may become more than an accessory to the personal computer market and could expand as a new Blue Ocean market,” WitsView’s research assistant manager Anita Wang (王靖怡) said.

Android LCD monitors are monitors equipped with basic processors from British chipset designer ARM Holdings PLC that run Google Inc’s Android operating system, Wang said.

The monitors can serve as simple standalone computing devices, as All-In-One (AIO) units or as large tablets and come with touchscreen features and Wi-Fi, she said.

In addition, Android LCD monitor prices are lower than those of AIOs running Microsoft Corp’s Windows systems, which should also increase user uptake, Wang said.

For instance, in the 21.5-inch product category, monitors running Windows are priced at about US$600, while those running Android are about US$400, Wang said.

Wang said that if Android LCD screens prove popular they could boost LCD makers’ revenues.

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