Mon, May 06, 2013 - Page 14 News List

Next iPhone ‘to be cheaper, not bigger,’ analysts say

The Guardian

Horace Dediu, who runs the Asymco consultancy, reckoned Apple was more likely to offer a US$100 or US$150 phone — to minimize “cannibalization” of its top-end range.

“Apple is happy to expand its portfolio in the Mac, iPod and iPad. Why should the iPhone be exempt?” he said.

Apple’s strategy may be glimpsed at its Worldwide Developer Conference in San Francisco next month, when it will unveil the look and feel of the next generation of its iPhone and iPad software, iOS 7 — said to be codenamed “Innsbruck” inside the company.

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