Thu, May 02, 2013 - Page 14 News List

Hotels aim to use bakeries to boost sales

By Amy Su  /  Staff reporter

Hotel operators have continued to launch new bakery stores and restaurant brands as they aim to boost sales in the dining sector and increase overall revenues.

The Landis Taipei Hotel Co Ltd (亞都麗緻大飯店) on Tuesday launched a new flagship store for its bakery brand Liz Gastronomie (麗緻坊) at the Paoching branch of the Far Eastern Department Store (遠東百貨) in Taipei.

It is the bakery’s third outlet, with the other two located at the Landis Taipei and the Dayeh Takashimaya Department Store (大葉高島屋百貨).

“We expect to expand the new bakery concept, which focuses more on young people, via this flagship store,” the hotel group’s business development division general manager Michelle Hsu (徐儷萍) told the Taipei Times.

Landis Taipei plans to launch its fourth bakery outlet next month in Hotel ONE Taichung (台中亞緻大飯店) — another brand under the hotel group — and one more outlet by the end of this year, Hsu said.

Hsu was hired to manage the Liz Dining Group (亞緻餐飲), the hotel group’s dining business, in December last year. At that time, she said the company planned to open at least five bakery outlets or restaurants in the next five years.

Besides bakeries, the hotel group is scheduled to open its first independent restaurant, which will offer Hangzhou-style cuisine, in the second half of this year.

Landis Taipei posted consolidated sales of NT$250.77 million (US$8.47 million) in the first quarter, up 2.85 percent from a year ago, with dining sales totaling NT$113.87 million, stock exchange data showed.

Other hotels, such as Formosa International Hotels Corp (晶華國際酒店集團), Ambassador Hotel Ltd (國賓大飯店) and Leofoo Tourism Group (六福旅遊集團), have already placed greater emphasis on the dining sector over the past few years.

For instance, Ambassador Hotel runs four hotels and several restaurant brands. The company also opened a second bakery under its Le bouquet Bread & Bakery (繽紛麵包房) brand in Taipei on Tuesday.

The company posted revenue of NT$824.92 million for the first three months of this year, up 5.3 percent from a year ago, stock exchange data showed.

In related news, Ambassador Hotel on Tuesday announced that it had won a bid for a hotel development project in Pingtung County, which may be the location of the hotel group’s sixth hotel in Taiwan.

The company, which currently runs four hotels under two brands, is set to invest about NT$1.2 billion to build a third hotel under the brand name Amba (意舍), which could open in 2016 at the earliest.

The build-operate-transfer project led by the Pingtung County Government under a 50-year lease is located in the Kenting National Park and the land is suitable for erecting a hotel and other related facilities, the company said.

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