Sat, Mar 30, 2013 - Page 14 News List

HTC Corp appoints new EMEA chief as HTC One debuts

Staff writer, with CNA

Taiwanese smartphone maker HTC Corp (宏達電) confirmed yesterday that its vice president of products and operations in Europe, the Middle East and Africa (EMEA) has been named the unit’s new boss.

Phil Blair, who has been with HTC since 2005, will “be able to provide a seamless transition in EMEA,” the company said in a statement.

He will replace former EMEA head Florian Seiche, who decided to join Finnish handset maker Nokia Oyj, according to Bloomberg.

The Taoyuan, Taiwan-based company said that Seiche left HTC to “pursue other interests,” and that it appreciated his contributions and efforts over the past several years.

Separately, scores of customers lined up outside shops in Taipei yesterday for the global debut of HTC’s new flagship smartphone, the HTC One.

A high-tech fan, surnamed Lin, became the first smartphone user in the world to get his hands on the new model after waiting in line for hours.

“It was worth waiting for,” Lin said, while showing off his new phone.

Taiwan’s biggest telecoms operator, Chunghwa Telecom Co (中華電信), opened special counters for the HTC One at some of its outlets yesterday, hoping to capitalize on interest in the new model.

The smartphone maker made a first batch of 6,000 HTC One phones available to local retailers for the product’s first day on the market.

Sales of the HTC One were also set to begin in the UK and Germany later yesterday. The phone is expected to hit stores in the US before the end of next month.

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