Sun, Mar 24, 2013 - Page 14 News List

Malaysian CEO mixes business with pleasure

By M. Jegathesan  /  AFP, PONTIAN, Malaysia

Howe warned that growth was flat in the more mature US and EU marktets, but added that developing markets like China held great long-term growth potential.

Wei Siang-yu, a Singaporean doctor and commentator on sexual issues, said Asians have long looked down on condoms, inadvertently fueling the spread of disease.

“Many Asians feel intimacy comes only without a condom,” Wei said, adding that prophylactics bear a “sex worker” stigma.

However, Asians are having sex earlier and are more exposed to the safe sex message, he said.

Targeting this demographic, Carex products put pleasure on par with prevention, hence the various colors, flavors and irreverent packaging with wording like “Feel the Thrill” and “Max Super Stud.”

Karex also does custom orders, citing one particularly “adventurous” European client who requested condoms that glow in the dark to resemble a Star Wars lightsaber.

“Compared to a pint of beer, a box of 12 condoms gives you a more pleasurable time,” Goh said.

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