Wed, Mar 20, 2013 - Page 14 News List

ANALYSIS: HTC facing a plethora of challenges

COMEBACK KID?Although only able to spend a fraction of what its rivals can on marketing, HTC has vowed to stage a comeback by adopting fresh business strategies

By Helen Ku  /  Staff reporter

For instance, in China the company is competing with Lenovo Group Ltd (聯想), Yulong Computer Telecommunication Scientific (Shenzhen) Co (宇龍通信), Huawei Technologies Co (華為) and ZTE Corp (中興), which collectively hold a 70 percent share in China’s smartphone market, analysts said.

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