Fri, Mar 15, 2013 - Page 15 News List

Google keyword ads a waste of money: EBay

The Guardian, LONDON

“Google’s own studies, based on results from hundreds of advertisers, have found that more than 89 percent of search ad clicks were incremental and that 50 percent of the search ad clicks were incremental even when there was an organic search result for the advertiser in the top position,” the spokesperson said. “Since outcomes differ so much among advertisers and are influenced by many different factors, we encourage advertisers to experiment with their own campaigns. We provide tools such as AdWords campaign experiments and content experiments and recommend a statistical method for advertisers to conduct their own geo-targeted experiments.”

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