“Google’s own studies, based on results from hundreds of advertisers, have found that more than 89 percent of search ad clicks were incremental and that 50 percent of the search ad clicks were incremental even when there was an organic search result for the advertiser in the top position,” the spokesperson said. “Since outcomes differ so much among advertisers and are influenced by many different factors, we encourage advertisers to experiment with their own campaigns. We provide tools such as AdWords campaign experiments and content experiments and recommend a statistical method for advertisers to conduct their own geo-targeted experiments.”
Fri, Mar 15, 2013 - Page 15 News List
This story has been viewed 2481 times.
Comments will be moderated. Remarks containing abusive and obscene language, personal attacks of any kind or promotion will be removed and the user banned.
Listing from 2016-09-19 to 2016-09-26
- Most read
- Most e-mailed
1Taiwan needs to be global-minded: US academic
2China’s dialogue proviso ‘not productive,’ Presidential Office says
3Jackie Chan replicas axed
4Northbound policy also required
5Group marches in New York for UN bid