Wed, Mar 13, 2013 - Page 13 News List

TransAsia spreads wings with new bakery business

By Amy Su  /  Staff reporter

Performer Hou Pei-tsen stands next to a TransAsia Airways Corp plane at the launch of a new aircraft yesterday at Taipei International Airport (Songshan airport).

Photo: CNA

TransAsia Airways Corp (TNA, 復興航空), which focuses on regional flights, will launch a high-end bakery brand next week in a bid to boost sales this year.

TransAsia Catering Services Ltd (復興空廚) — a TNA subsidiary — was to open its first Bakery 49 outlet yesterday close to the Taipei International Airport (Songshan airport).

The company is aiming to open up to five branches of its high-end bakery brand in the Greater Taipei area this year and also hopes to provide in-flight catering to customers flying in private jets, company chairman Vincent Lin (林明昇) told a media briefing yesterday.

Lin said TranAsia Catering is also planning to create another food-and-beverage brand in the near future, but did not elaborate.

TNA saw its consolidated revenue last month reach a record NT$1 billion (US$33.64 million), up 48.2 percent from a year ago and 31.75 percent from a month ago, the company’s financial data show.

“We maintain an optimistic view on the aviation market this year,” Lin said.

The company expects to generate higher profits this year than last year on the back of a steady trend in global oil prices and strong demand on regional flight routes, he said.

The carrier is aiming to post 30 percent year-on-year growth in consolidated sales this year, Lin said, citing rising demand on its routes to Japan, which were launched in the second half of last year.

Meanwhile, the airline’s move to continue its expansion of international routes would further boost sales this year, Lin said.

TNA is operating its first flight to Bangkok, Thailand, on Friday, marking the launch of its first new international route this year, which will be followed by the launch of a regular service to Tokyo in May or June.

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