Wed, Feb 27, 2013 - Page 15 News List

Visa announces alliance with S Korea’s Samsung

AFP, BARCELONA, Spain

Visa Inc’s global head of products, Jim McCarthy, holds a credit card as he talks at a press conference in Barcelona, Spain, on Monday.

Photo: AFP

US credit card giant Visa on Monday announced a global alliance with Samsung to let shoppers make payments by waving their smartphones near a special reader.

The deal could significantly boost the long-touted use of smartphones to pay for goods worldwide without any physical contact, and without the need either for credit cards or cash, it said.

The system could be used by owners of Samsung smartphones equipped with a technology known as Near Field Communication, or NFC, which lets a phone transmit information to a nearby reader without touching it.

“A Samsung device equipped with the Visa contactless payment service is a powerful proposition and will allow us to make mobile payments a reality for people around the world,” Visa Europe vice president Mariano Dima said in a statement.

The success of the new system agreed between Visa and Samsung, the world’s leading smartphone manufacturer, will still depend on whether banks can be persuaded to use it.

Visa said the deal had the potential to “significantly accelerate” the availability of mobile payments globally, noting a forecast by ABI Research that 1.95 billion NFC-enabled devices will ship in 2017.

Visa revealed the agreement on the first day of the Mobile World Congress in Barcelona, Spain, which is trying to raise awareness of the advantages of NFC, including by letting participants use “NFC badges” on their mobiles to enter.

However, some in the industry are skeptical about NFC’s usefulness.

“I think NFC is just a technology in search of a problem to fix that does not exist because it is really easy to pay in the store,” the president of eBay subsidiary PayPal, David Marcus, told journalists at the congress.

The agreement with Samsung is the first of its kind between a leading manufacturer of NFC-enabled smartphones and a payment network, Visa said.

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