Sales of LCD televisions in China posted year-on-year gains on both the Jan. 1 New Year holiday and the Lunar New Year holiday, a research report said yesterday.
In the report, WitsView, the flat-panel research division under Taiwan-based TrendForce Corp (集邦科技), said TV sales during the two holidays rose 9.4 percent from a year earlier to about 5.71 million units.
During the Jan. 1 holiday, TV sales were up 5.9 percent year-on-year to 3.44 million units in the Chinese market, while sales during the Lunar New Year holiday jumped 15.1 percent to 2.27 million units, WitsView said.
Witsview analysty Burrell Lin (劉陳宏) said sales growth during the two holiday periods was better than expected. Reports of improved economic data from the Chinese government boosted sales, Lin said.
In addition, the longer holiday periods drove consumers to the shops on the back of intensive promotions by TV producers.
Sales of six major TV brands in China — Changhong, Haier (海爾), Hisense (海信), Konka (康佳), Skyworth (創惟集團) and TCL — rose about 18 percent during the two holiday periods.
The report said that with the May 1 Labor Day holiday approaching, TV brands in China were keen to launch advanced 4K ultra-high- definition TV technology to attract buyers. This is expected to boost restocking ahead of the upcoming holiday.