Apple Inc’s iPhone 5, iPad Mini and large-screen TVs are the most-sought after gifts in companies’ lucky draws, as local businesses hold their annual banquets to reward employees, retailers said recently.
“The iPhone 5, iPad Mini and large-screen TVs are new and attractive to everyone because of their unique features,” Chang Yueh-lung (張岳龍), vice president of Tsann Kuen Enterprise Co’s (燦坤實業) merchandise department, told the Taipei Times.
Strong demand for the iPad Mini has even caused shortages in some branches, forcing the company to place more orders with Apple to cover the shortfall, while Sony Corp’s 40-inch 3D smart TV with a price tag of NT$29,900 is the hottest item among all large-sized TVs, Chang said.
To boost sales, Tsann Kuen began collaborating with Aurora Telecom (震旦通訊) last year to sell smartphones and telecoms services in 550 stores in Taiwan.
“The market’s response toward our collaboration and sales promotions is much better than we forecast,” Chang said.
“However, because of the economic slowdown, individual buyer’s purchasing remains weak. We have also observed that there are fewer companies holding annual banquets [known as wei ya (尾牙) parties] this year,” he added.
Demand for electric heaters has also been very strong because of the cold weather, and sales of both digital single-lens reflex (DSLR) cameras and Apple’s iPod Touch music players have increased by more than 10 percent this year, he said.
E-Life Mall (全國電子) said companies in the financial and insurance industries had placed numerous orders for large-screen TVs since November last year, boosting its sales by more than 50 percent last month from the previous month.
Forecasting that replacement demand for home appliances will last through the Lunar New Year holidays next month, E-Life Mall spokesman Hsieh Ming-Yu (謝明佑) said the firm’s overall sales are expected to grow by 20 percent this quarter.
At E-Life Mall, Sampo Corp’s (聲寶) 55-inch 3D LED TV is on sale for NT$39,900 and Teco Group’s (東元集團) 42-inch LED TV is priced at less than NT$15,000, company spokesman Hsieh Ming-Yu (謝明佑) said.