Wed, Jan 09, 2013 - Page 13 News List

INTERVIEW: New Gourmet Master CEO plans to elevate 85°C brand

Gourmet Master Co, which owns bakery and coffee chain 85°C, last week announced that it had hired former President Chain Store Corp chief operating officer James Hsieh to be its chief executive officer. Hsieh yesterday met with journalists, including ‘Taipei Times’ staff reporter Amy Su, to share his vision for developing 85°C into a world-class brand

Therefore, the company may change its current license chain system to a franchise chain model, which would give us more managerial power over the outlets.

TT: Will Gourmet Master develop more brands in the future?

Hsieh: Definitely, the company aims to be a food group with multiple brands in the future, but this will not be the main mission for the company in the short term.

As for the brands currently operated by Gourmet Master, we are ready to launch four or five new outlets this year for both Better Simple and Top One Pot.

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