Mon, Jan 07, 2013 - Page 14 News List

Lenovo Group to restructure as business grows

CLEAR VISION:The personal computer maker said that by splitting its main business into two units, it could simplify and clarify its brand strategy

Bloomberg

Lenovo Group Ltd (聯想), China’s biggest maker of personal computers, has split its main business into two as its range of products grows, the Beijing News reported yesterday, citing an internal e-mail from CEO Yang Yuanqing (楊元慶).

The two units will be known as the Lenovo group, which will focus on the consumer business and mobile strategy, and the Think group, which will look after corporate customers, according to the report.

SIMPLIFY

The change will help clarify and simplify Lenovo’s brand strategy, the newspaper said.

Lenovo, which makes Thinkpad laptops, a business it acquired from International Business Machines Corp, has added tablets and phones to lessen its dependence on PCs, taking it into direct competition with Apple Inc and Samsung Electronics Co.

Lenovo’s brand name, product development and distribution in China will give it an edge over other rivals that create devices elsewhere before selling them in the world’s second-largest economy, Yang said in September last year.

NEW HEADS

Liu Jun (劉軍), senior vice president and head of the company’s New Mobile division, will head the Lenovo group, while Peter Hortensius, senior vice president and head of the Product division, will head the Think group, according to the report.

Yang announced the changes via e-mail to Lenovo’s employees on Saturday, the newspaper said.

Two telephone calls to the company’s press office in Hong Kong yesterday seeking comment on the restructure went unanswered outside of normal business hours.

This story has been viewed 1949 times.
TOP top