Only four Taiwanese companies won this recognition in the second half of last year.
The status will help protect the company’s economic value as it allows quicker and easier access for the company to government interventions over brand piracy disputes. Brand piracy is a big headache for companies that aim for excellence [in China].
There are more than 3,000 different Formosa Optical outlets, including fake ones, in China.
Among them, we only own 1,300 outlets.
I walked by three Formosa Optical stores on the same street of a Chinese city, but none is legally authorized.
Haichang contact lenses are also the target of brand piracy. Hopefully, the Chinese authorities will step up its efforts to crack down on illegal use of trademarks in the future.
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