Wed, Jan 02, 2013 - Page 14 News List

LED suppliers strive to penetrate lighting market to lift sales

Staff writer, with CNA

Several LED product suppliers, such as Delta Electronics Co (台達電), Chicony Power Technology Co (群光電能) and Lite-On Technology Corp (億光), have devoted an increasing amount of resources to penetrating the LED lighting market to lift their sales.

The director of Delta’s solid-state lighting division, Roland Chiang (江文興), said his company’s revenue from LED lighting grew by an estimated 30 percent to 40 percent last year on the back of strong demand for LED bulbs, tubes and lighting fixtures in the Europe, the US and Japan.

This year, Chiang said the company’s LED lighting division is likely to see sales double because of even stronger global demand.

Everlight’s LED lighting sales were better than expected in the fourth quarter of last year due to strong demand from Europe and the US ahead of the Christmas holiday season, said Hsu Hsi-chuan (徐錫川), head of the company’s lighting research and development division.

The strong quarterly revenue also reflected rush orders from China, where buyers were eager to restock their inventories ahead of the peak Lunar New Year buying season next month.

Hsu said that judging from the orders the company has received, the LED lighting business is unlikely to feel the sales slowdown that the industry traditionally faces in the first quarter.

Everlight has forecast that its LED lighting sales will double this year and expects LED lighting to make up 15 percent to 20 percent of its total revenue this year, compared with about 10 percent last year, Hsu said.

Despite being a newcomer to the industry, Chicony Power said it has entered the supply chain of two or three major global buyers and expects to expand its shipments to other major clients after they certify its technology.

LED lighting sales are expected to account for 10 percent of the company’s total sales this year, compared with about 5 percent last year, Chicony Power said.

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