Quanta Computer Inc (廣達), the world’s largest contract notebook producer, will see its tablet shipments this year double from last year’s levels, hitting the company’s target of 15 million units, a local business daily reported yesterday.
Quanta vice chairman C.C. Leung (梁次震) made the statement on Saturday on the sidelines of a photography exhibition, attributing the substantial shipment increase this year to orders for the 7-inch Kindle Fire series from Amazon.com Inc and orders for Nexus 7 tablets by Asustek Computer Inc (華碩), the Chinese-language Commercial Times reported.
The newspaper quoted Leung as saying that the 15 million units figure is higher than the company’s initial projection of between 13 million and 14 million units, and twice as much as the 7.5 million units the company shipped last year.
He said tablets are one of the main products in which Quanta seeks to make breakthroughs, adding that shipments are likely to continue increasing next year, to enable the company to keep its position as the No. 1 contract maker of non-Apple products.
Compal Electronics Inc (仁寶), the world’s second-largest contract laptop maker, has reportedly aggressively sought tablet orders from Amazon, but Leung played down the domestic rivalry.
“It is still too early to tell who will win the market,” the paper quoted him as saying.
However, Leung was cautious about the notebook market, saying that Quanta’s notebook shipments this year were expected to decrease from a year ago, the paper reported, because consumers are still becoming familiar with devices running Windows 8 and because growth of Apple’s Macbook notebook was lower than forecast.
Leung forecast Quanta’s notebook shipments this year would miss the company’s initial projection of 5 percent annual growth to remain at the same levels as last year. For next year, the company plans to boost notebook shipments by collaborating with brand vendors on a diverse selection of notebooks, including more of ultra-light laptops or touch-screen products, the paper said.
Regarding plans by Acer Inc (宏碁) and Asustek to enter the low-cost tablet market with models priced as low as US$99, Leung told the newspaper it was too early to tell whether they would be successful, because there were still some cost issues that have not yet been solved by PC brands.