Making glasses to measure means studying the face in minute detail.
“How high your ears are, the shape of your nose — all have an incidence on the tilt of the lenses, and therefore on how well you see,” he said.
This is just the first stage of the process, preceding the multiple steps of shaping and polishing the frame.
“You can spend a crazy length of time on a pair of spectacles, redoing them two, three, five times to get them exactly right. What costs money is not marketing, it’s what goes on the client’s nose,” he said.