Mon, Dec 03, 2012 - Page 13 News List

Taipei 101 expects 20 percent increase in yearly revenues

Staff writer, with CNA

Financial Center Corp (台北金融大樓公司), which runs Taipei 101, expects revenues to grow 20 percent this year, company vice president Ringo Chao (趙國帥) said on Friday.

Chao attributed the forecast growth to remodeling of the high-end brands’ flagship stores on the mall’s fourth floor and the shopping center’s food court, part of which was recently renovated.

Each brand has seen its business increase by an average of more than 10 percent since the completion of the renovations, Taipei 101 spokesman Michael Liu (劉家豪) said.

So far this year, luxury goods and clothing have accounted for up to 80 percent of the mall’s total revenue, with Chinese shoppers contributing 20 percent of the total and 66 percent of all sales to foreign visitors, Liu added.

Visitors to the tower’s indoor and outdoor observatories on the 89th and 91st floor of the 509m-tall tower respectively, have also increased by more than 20 percent to reach more than 2 million, with more than half of them being Chinese and 20 percent Japanese, Liu said.

Sales of observatory souvenirs and other souvenirs as well as tickets to the observatories are predicted to exceed NT$1 billion (US$34.39 million) this year, Liu added.

In addition, rental income from the tower’s office space from January to last month stood at about NT$1 billion, and is likely to reach NT$15 billion for the whole year, Liu said.

The mall plans to offer coupons to customers shopping with credit cards in the run-up to the holiday shopping season, Chao said.

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