Sun, Nov 25, 2012 - Page 14 News List

China’s sex toy industry ‘abuzz’ amid profit boom


Lin said that about 70 percent of his clients, mostly in their 20s and early 30s, were male. Most purchase items — the favorite being a double vibrator — for their girlfriends.

At Yamete Love Store in a residential area of downtown Shanghai, customers can browse items ranging from inflatable dolls to sexy costumes amid low-key lighting as mellow music plays. Most of the items are imported from Japan and Sweden, and carry prices from between US$100 and US$210.

However, most shoppers still seem to prefer buying online.

“I feel too embarrassed to buy any sex toys in actual stores,” said Candice Zheng, a 25-year-old office worker in Zhejiang Province, south of Shanghai. “I just order them from online shops.”

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