Lin said that about 70 percent of his clients, mostly in their 20s and early 30s, were male. Most purchase items — the favorite being a double vibrator — for their girlfriends.
At Yamete Love Store in a residential area of downtown Shanghai, customers can browse items ranging from inflatable dolls to sexy costumes amid low-key lighting as mellow music plays. Most of the items are imported from Japan and Sweden, and carry prices from between US$100 and US$210.
However, most shoppers still seem to prefer buying online.
“I feel too embarrassed to buy any sex toys in actual stores,” said Candice Zheng, a 25-year-old office worker in Zhejiang Province, south of Shanghai. “I just order them from online shops.”