Tue, Oct 30, 2012 - Page 13 News List

Yahoo introduces online classified ads Web site

By Helen Ku  /  Staff reporter

Yahoo-Kimo Inc (雅虎奇摩) yesterday launched an online classified advertising site, as the local unit of Yahoo Inc attempts to explore potential markets for individuals and businesses to trade various kinds of daily services.

Jerry Ku (顧昌欣), vice president of the company’s auctions management division, said the new Yahoo Service Plus site was a “total solution” for everyone to trade all sorts of products and services — from real estate and movers to massage and manicure services.

According to Yahoo-Kimo, it has more than 10,000 registered sellers selling more than 170,000 items on Yahoo Service Plus after two years of preparation and one month of trial operation.

Unlike other classified ads Web sites such as kijiji.com.tw (奇集集) and 591.com.tw, which entered the business much earlier, Yahoo Service Plus offers an online appointment systems — buyers can call up sellers in advance to confirm product details, as well as make an appointment to meet with vendors, Ku said.

It has also formed alliances with partners, such as online hotel booking Web site Agoda.com, German automaker BMW AG, National Realty (全國不動產) and home furnishing retailer B&Q, to help customers find the product they want online and facilitate shopping, he said.

“Though we entered the market later than others, we took different approaches to catch up by focusing on quality items, as well as quality partners,” he said.

Yahoo Service Plus will not charge members during the promotional period or before the new site becomes a success on the Internet, it said.

Groupon Taiwan, one of the country’s largest group-buying Web sites, said it planned to upgrade its platform and provide exclusive discounts to customers to counter potential competition from Yahoo Service Plus.

“Yahoo-Kimo’s entry into this market is good because it pushes everyone to innovate and therefore provide better product quality,” a Groupon Taiwan public relations official said by telephone.

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