From a gritty walled compound in a fringe of Kabul better known for bombs and violent demonstrations, Mustafa Sadiq is building a global empire on fruit, selling Afghan produce to the health-conscious in Europe, Asia and the Middle East.
Gaudily painted trucks line up outside Sadiq’s Omaid Bahar factory and workers in juice-stained clothes unload sacks of pomegranates. The fruit’s dark red seeds are prized in Europe for their abundant antioxidants, as well as in Japan, where many believe they can help fight cancers in the aftermath of last year’s Fukushima nuclear catastrophe.
“Besides a thousand things negative said about Afghanistan, no one can ignore the quality, the taste of our fruits, that everywhere it is admired,” says Sadiq, a quiet 47-year-old with ambitious plans to expand his two-year-old, US$30 million venture into a US$100 million Afghan-born fruit behemoth.
Photo: AFP
Omaid Bahar, or “Spring Wish,” is a rarity in war-wracked Afghanistan: a medium-sized business employing almost 1,000 people and thriving even as many entrepreneurs eye the country’s exits, worried about what will happen when NATO combat troops leave in 2014.
Underscoring fears of a Taliban resurgence or worse, a renewal of the bloody ethnic civil war that raged through the early 1990s, Afghans carted US$4.5 billion in cash through Kabul airport last year to safety abroad, according to the Afghan Central Bank, much of it ending up in Dubai.
The company is a huge gamble for Sadiq as other businesses fall around him, including many which relied on making military boots and uniforms, but whose orders have recently been cancelled or scaled back.
Where others fret about instability, Sadiq sees opportunity, selling fruit juice concentrate and fresh produce to Britain and Western Europe, as well as Canada, Dubai, Pakistan, India, and markets in Southeast Asia.
He has advanced plans for joint ventures in the US, and sales of juice in neighboring Tajikistan and Uzbekistan as well as at home, where Afghans are mostly unaware of how highly regarded their homegrown pomegranates are by health food aficionados.
“We have a premium product here and it is almost organically produced. Because of the climate and the taste we are a step ahead of our competitors,” Sadiq said. “People talk about the health benefits. But unfortunately in our country, people are not that much aware.”
Pomegranates, a staple in the Bible and in Homeric tales, and whose edible pulpy seeds are laden with health-giving antioxidants, vitamins and fiber, have been cultivated for thousands of years. Their deep red juice, also used in cocktail-mixing and Middle Eastern cooking, is sweet with a sour finish.
Afghans argue that the fruit originated in the country’s fertile river plains and valleys.
Sadiq has had to overcome myriad problems thrown up by the war and Afghanistan’s history of conflict, including Taliban insurgents blocking access to farms, Stone Age agricultural techniques, potholed supply routes riddled with landmines and the bureaucratic torment of its notorious kleptocracy.
“If we had peace and security in the country, we would be in touch directly with the farmers. Now we cannot reach many places that we want. But overall, we try our best,” he said.
Inside his factory, fist-sized pomegranates tumble into water for cleaning before bobbing onto conveyors and into a stainless steel crusher where they are pressed into juice concentrate by machinery imported from Italy and Sweden.
The concentrate is packed into vacuum bags which then fill huge green drums shipped in from Russia. Next door a separate factory squirts fresh juice into shop-ready packs at a rate of 7,000 250ml cartons an hour.
Winning export business is vital, given almost all Afghanistan’s food is imported, meaning Omaid Bahar must comply with quality standards enforced in Europe and elsewhere — no easy task amid the chaos of his country.
“Here we don’t have an insurance system. Police at the Tajikistan border wanted to open our containers and I said if they open it, the concentrate will spoil in 24 hours. We had to turn around and take another way to Kyrgyzstan,” Sadiq’s troubleshooting factory manager Abdul Rahman said.
Sadiq’s factory is only the first stage of a plan he expects to cost another US$70 million and deliver new lines in yogurts and fruit-flavored milk, as well as jams and jellies.
He is close to agreeing a new venture to sell concentrate in smaller packets in the US, he said, while distribution offices and warehouses in 12 Afghan provinces will expand next year to all 34 provinces.
The company is also negotiating with the 350,000-strong Afghan security forces and NATO to supply them with fruit juices in what would be a multimillion-dollar coup.
To secure his supply lines from around 35,000 farmers who sell Omaid Bahar 40,000 tonnes of fruit each year along routes that pass through Taliban strongholds in the south, Sadiq is also shifting Afghan farming practices from horse and plough to modern methods.
He is testing pilot farms with yield-improving drip irrigation and mechanized harvesting, and looking to import dairy cows to supply milk products, which would reduce reliance on imports via Pakistan after cross-border security closures.
“It is already, I would say, a profitable business. It can become much more profitable,” he said, without offering hard figures, which he worries could benefit his competitors.
In its most recent Afghanistan assessment, the World Bank said while growth reached 8.4 percent in 2010 and last year, bolstered by big aid flows, the NATO pullout could halve that rate.
Sadiq said Afghans and foreigners tended to overreact to the dangers the country faces, including his own parents, who fled to Europe when the Soviet Union invaded in 1979. He fled the 1990s civil war after returning briefly as the Soviets withdrew from their Afghan quagmire.
“I myself expect that these troubles, these uncertainties, [will last] for the next 50 years and for the next generation to come. But it is our country, we have to build it, we have to live here. And only then we can bring peace,” he said.
Among the rows of vibrators, rubber torsos and leather harnesses at a Chinese sex toys exhibition in Shanghai this weekend, the beginnings of an artificial intelligence (AI)-driven shift in the industry quietly pulsed. China manufactures about 70 percent of the world’s sex toys, most of it the “hardware” on display at the fair — whether that be technicolor tentacled dildos or hyper-realistic personalized silicone dolls. Yet smart toys have been rising in popularity for some time. Many major European and US brands already offer tech-enhanced products that can enable long-distance love, monitor well-being and even bring people one step closer to
Malaysia’s leader yesterday announced plans to build a massive semiconductor design park, aiming to boost the Southeast Asian nation’s role in the global chip industry. A prominent player in the semiconductor industry for decades, Malaysia accounts for an estimated 13 percent of global back-end manufacturing, according to German tech giant Bosch. Now it wants to go beyond production and emerge as a chip design powerhouse too, Malaysian Prime Minister Anwar Ibrahim said. “I am pleased to announce the largest IC (integrated circuit) Design Park in Southeast Asia, that will house world-class anchor tenants and collaborate with global companies such as Arm [Holdings PLC],”
Thousands of parents in Singapore are furious after a Cordlife Group Ltd (康盛人生集團), a major operator of cord blood banks in Asia, irreparably damaged their children’s samples through improper handling, with some now pursuing legal action. The ongoing case, one of the worst to hit the largely untested industry, has renewed concerns over companies marketing themselves to anxious parents with mostly unproven assurances. This has implications across the region, given Cordlife’s operations in Hong Kong, Macau, Indonesia, the Philippines and India. The parents paid for years to have their infants’ cord blood stored, with the understanding that the stem cells they contained
Sales in the retail, and food and beverage sectors last month continued to rise, increasing 0.7 percent and 13.6 percent respectively from a year earlier, setting record highs for the month of March, the Ministry of Economic Affairs said yesterday. Sales in the wholesale sector also grew last month by 4.6 annually, mainly due to the business opportunities for emerging applications related to artificial intelligence (AI) and high-performance computing technologies, the ministry said in a report. The ministry forecast that retail, and food and beverage sales this month would retain their growth momentum as the former would benefit from Tomb Sweeping Day