Tue, Oct 16, 2012 - Page 15 News List

Microsoft releases new digital music service for consoles

XBOX EPIPHANY:About 18 months ago, Microsoft realized that Xbox users were spending half their time on entertainment services, not video gaming

Reuters

Microsoft Corp yesterday announced that Xbox Music, a digital music service to vie with Apple Inc’s iTunes and Amazon.com Inc’s Cloud Player, will be available for its Xbox game consoles, starting today.

The service will be expanded to Windows software-based computers and tablets, including the upcoming Surface tablet, from Oct. 26, when Microsoft launches Windows 8. It will be expanded to phones shortly after that.

ENTERTAINMENT

The world’s largest software maker has been trying for years to make the household living room an entertainment hub with its Xbox. More than 67 million units have been sold since 2005.

Around 18 months ago, the company realized that Xbox users were spending half to 60 percent of their time on entertainment services rather than video gaming, Xbox Music general manager Jerry Johnson said.

USER EXPERIENCE

The market-leading video game console already streams Netflix, ESPN and other channels and is bolstering its service with music and other video content.

“We also realize, as an entertainment company, that music is an important ingredient on its own and as a part of different user experiences,” Johnson said.

Xbox Music replaces Microsoft’s digital media brand Zune that struggled to compete with iTunes.

PREMIUM SERVICE

Microsoft will offer a free ad-supported music streaming service, and a premium US$9.99 subscription service for unlimited, ad-free streaming.

The service includes a download-to-own music store with more than 30 million songs in its global catalog, more than iTunes’ library of more than 26 million songs. It also carries more than 70,000 music videos, available only on the Xbox console.

It has cloud-storage features similar to iTunes and Amazon Cloud Player and an artist-based radio function like music streaming services Pandora and Spotify.

Xbox Music will be available in 22 countries. Microsoft hopes to take the service to Apple iOS and Google Inc Android devices next year.

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