Thu, Sep 06, 2012 - Page 14 News List

Kbro offers multimedia-on-demand services

By George Liao  /  Staff reporter

Multiple system operator Kbro Co (凱擘) yesterday launched multimedia-on-demand (MOD) services aimed at helping its broadband business secure a 30 percent market share in Taiwan.

Kbro’s MOD services combine video on demand (VOD), Internet TV, cable TV and digital TV in a single platform, chief business officer Jessica Hsu (許芝蘭) said.

“We aim to achieve a 30 percent of market share of cable TV, 30 percent of digital TV penetration and 30 percent of cable modem broadband penetration by the end of the year,” Hsu said.

Kbro has more than 300,000 broadband customers or nearly 500,000 customers if customers of the company’s strategic partner, Taiwan Mobile Co (台哥大), are included, Hsu added.

Kbro plans to begin promotion of its broadband sales by bundling larger TVs, from 40 to 80-inches, in November, and is in talks with different TV brands, chairman and CEO James Jeng (鄭俊卿) said.

“The company has invested nearly NT$2 billion [US$US$66.96 million] in building fiber networks and two-way networks in Taiwan, and the completion of the networks has enabled us to become the first operator in Taiwan to offer 100 Mbps [megabits per second] broadband services,” Jeng said.

Earlier this year, Kbro set up a company to develop digital content and creations. The company plans to invest NT$3 billion by the end of the year to enrich its MOD platform, he said.

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