Tue, Sep 04, 2012 - Page 13 News List

Asustek ready to offer Nexus 7 tablets

Staff writer, with CNA

Asustek Computer Inc (華碩電腦) yesterday announced that local buyers could start registering to buy the Nexus 7, its co-branded tablet computer with Google Inc.

Local electronics retail stores and the top three carriers — Chunghwa Telecom Co (中華電信), Taiwan Mobile Co (台灣大哥大) and Far EasTone Telecommunications Co (遠傳電信) — have started taking pre-orders for the 7-inch gadget, Asustek said in a statement.

The 16GB model will be priced at NT$8,990 in Taiwan, the company said but did not specify a launch date or give a price for the 8GB model.

On June 27, Google and Asustek unveiled the Nexus 7, the world’s first 7-inch quad-core tablet to break into the less expensive Android tablet market.

The 8GB model of the Nexus 7 is priced in the US at US$199, while the 16GB version is available for US$249.

The move was seen by analysts as an attempt by the two companies to take on Amazon’s Kindle Fire, which is sold with lower margins to attract more consumer spending on digital content.

Due to strong demand for the Nexus 7, Asustek has raised its tablet shipment target to 5 million units for this year, up 67 percent from its previous forecast of 3 million units.

The company sold 600,000 and 800,000 tablet PCs in the first and second quarters respectively, and aims to ship more than 2 million tablets in the third quarter.

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