Tue, Jul 31, 2012 - Page 13 News List

Ultrabooks to account for 35% of laptops by 2016: MIC

MASS MARKET:High prices have hindered many from switching to the thin devices, but a slew of new models from top brands could change that, the institute said

By George Liao  /  Staff reporter

Global shipments of Ultrabook laptops will account for 13 percent of overall notebook shipments in the second half of this year and the figure is expected to climb to 35 percent in 2016, according to forecasts by the Market Intelligence and Consulting Institute (MIC, 產業情報研究所).

MIC said in a report on Friday that the prices for Ultrabooks were still higher than those of mainstream notebooks, a factor that has hindered mass market uptake of the devices.

However, more big name vendors are expected to join the pool of Ultrabook productions, MIC analyst Brian Chen (陳彥合) said.

In addition, Ultrabooks with touch functions will create more diversified demand for notebooks, while there is a growing trend for 14-inch and 15.6-inch larger-screen models, Chen said.

TRADE SHOW

Organizers of the Taipei Computer Application Show, which will be held from Thursday through Monday the following week, said 14-inch and 15-inch notebooks were hot-selling items at last year’s expo.

“The trend will be carried over to this year,” the organizers said in a statement.

After Intel Corp rolled out its Ivy Bridge processors, which offer enhanced computing and graphics capabilities, Ultrabooks have become the focus in the PC sector, the organizers said.

Ultrabooks that will be displayed by big name vendors in the computer application show include Acer Inc’s (宏碁) Aspire S series and M series; Asustek Computer Inc’s (華碩) Ultrabook S series and Zenbook series; Fujitsu Ltd’s Lifebook U772; Gigabyte Technology Corp’s (技嘉) Ultrabook X11 and U2442; Lenovo Group Ltd’s (聯想) IdeaPad U310/U410 and ThinkPad X1; and Toshiba Corp’s Ultra U840W and Z930.

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