Fri, Jul 13, 2012 - Page 13 News List

Asustek overtakes Dell as new No. 4 notebook brand

By George Liao  /  Staff reporter

Local notebook computer maker Asustek Computer Inc (華碩電腦) overtook Dell Inc as the world’s fourth-largest notebook computer brand after its shipments expanded 36 percent last quarter, according to a report issued by local research team Digitimes Inc yesterday.

Asustek’s growth was stunning, because global notebook shipments increased only 5 percent last quarter to 50.05 million units, compared with 47.67 million units in the prior quarter, the report showed.

That was a decline of 1.8 percent annually from 50.95 million units.

Digitimes Research senior research analyst Joanne Chien (簡佩萍) blamed overstocking in March and the worsening global economic slump in May for the lackluster results.

Shipments for HP, Dell and Toshiba shrank in the April-June period between 4 percent and 7 percent.

Acer Inc (宏碁) and Lenovo Group (聯想), China’s biggest PC brand, however, saw their shipment growth in line with the industry’s 5 percent quarterly rate, Chien added.

“The greatly varied performances between brands in the second quarter have threatened to reshuffle the positions of major PC vendors around the world. HP’s No. 1 position has been threatened by Lenovo, whose shipments lagged behind HP by only 500,000 units in the second quarter,” Chien said.

Asustek overtook Dell to become the world’s No. 4 notebook brand, with an 11.3 percent market share, she said.

In the category of original equipment manufacturers, Pegatron Corp (和碩) registered the strongest growth on the back of increased orders from Toshiba, Acer and Asustek.

However, the shipments of Hon Hai Precision Industry Co (鴻海精密), Wistron Corp (緯創) and Inventec Corp (英業達) in the second quarter all decreased sequentially.

Hon Hai and Inventec were affected by HP’s shrinking shipments, while Wistron was dragged down by Dell’s diminished orders in the second quarter, which fell more than 1 million units from the first quarter, she added.

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