Thu, Jul 12, 2012 - Page 13 News List

Yulon Nissan to boost sales with tablets

By George Liao  /  Staff reporter

To boost car sales, Yulon Nissan Motor Co (裕隆日產), which sells Nissan-branded cars in Taiwan, yesterday said more than 1,000 of its sales representatives would be equipped with a tablet from local computer maker Asustek Computer Inc (華碩電腦) to provide better information for customers.

Yulon Nissan bought 1,500 units of Asus Transformer tablets from Asustek for NT$50 million (US$1.67 million), company president Tsay Wen-rong (蔡文榮) told reporters

Tsay expected the new service to boost transactions by 5 percent.

Tsay said Yulon Nissan’s sales in the first six months grew 0.7 percent year-on-year, outperforming the domestic car market, which declined 2 percent from a year earlier.

The company said it planned to launch its mobile showroom services from next month, which would be linked with an interactive showroom platform Yulon Nissan introduced in August last year.

“With Nissan’s mobile showroom services, our sales representatives can go to customers’ places at times according to their convenience and provide mobile showroom services through the high-definition audio and visual presentations on the tablets,” Tsay said.

“Our salespeople can also schedule test drives through this platform,” he added.

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