Thu, Jun 28, 2012 - Page 15 News List

Google tablet to rival Amazon: Asustek

Reuters, TAIPEI

Google Inc will soon unveil a tablet co-branded with Taiwan’s Asustek Computer Inc (華碩) and priced to compete with Amazon’s Kindle Fire device, an Asustek executive said yesterday.

Amazon’s Kindle Fire, which runs a version of Google’s Android operating system, sells for US$199. Through it users can access Amazon content including books, music and video.

“It’s targeting Amazon. The Kindle is based on Google’s platform, but with its own service, so Google has to launch its own service, too,” the executive said of the device.

Google has its own store for apps called Google Play, but does not have anything like Amazon’s service.

Bloomberg earlier reported that Google would launch a tablet at its developer conference this week, taking direct aim at Apple Inc’s iPad, citing two people familiar with the matter. One of the sources said the 7-inch tablet would showcase new features of Android.

The Asustek executive, who did not want to be named as the planned device has not yet been made public, declined to give details on its price, specifications or launch timetable.

Google, declining to comment on the tablet news, has previously worked with hardware manufacturers HTC (宏達電) and Samsung to produce co-branded Android mobile phones under the Nexus brand. This would be its first such tablet device.

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