Sun, Jun 24, 2012 - Page 13 News List

Facebook starts ads on Zynga in bid to target site’s users

Bloomberg and AP, SAN FRANCISCO

Facebook Inc has started showing advertisements on Zynga Inc’s Web site as the company looks to find new ways to help marketers reach users of the world’s largest social network.

Some visitors to Zynga’s site are being shown what Facebook calls “sponsored stories,” — ads triggered when a Facebook member “likes” a certain brand or business on the social site.

“People may now see ads and sponsored stories from Facebook on Zynga.com,” Annie Ta, a spokeswoman for Facebook, said in an e-mailed statement on Friday. “We don’t share any information about people or advertisers with Zynga and advertisers do not have any new targeting criteria.”

Facebook, based in California, has fallen 13 percent since its stock market debut last month, amid concerns that ad revenue growth is not keeping pace with surging membership.

Earlier this week, Facebook agreed to pay US$10 million to advocacy groups for children, consumers and electronic privacy to settle a group lawsuit challenging the use of subscribers’ likenesses in “sponsored stories.” It also consented to revising its terms of usage so members can more easily see when they are being shown as endorsers of products and games.

Meanwhile, amid news of the legal case, Facebook became the seventh company to agree to give people advance warning if its mobile applications pull personal information from mobile phones and tablet computers.

The other six companies are Apple, Google, Amazon.com, Microsoft, Research in Motion and Hewlett-Packard.

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