Sat, May 19, 2012 - Page 11 News List

New program to give SMEs world-branding boost

By George Liao  /  Staff Reporter

On Monday, the Ministry of Economic Affairs will formally launch a four-year program to help small and medium-sized enterprises (SMEs) with their branding, product development and distribution channel expansion.

The program, initiated by the Small and Medium Enterprise Administration (SMEA), will be carried out by the China Productivity Center (中國生產力中心), an organization sponsored by the ministry.

“A significant portion of small and medium enterprises in Taiwan have long encountered difficulty in branding, as well as distributing their products to the global market, and this four-year program is aimed at offering help and resources,” SMEA chief secretary, Ho Chin-tsang (何晉滄), said.

The program will set up a marketing service center to offer a one-stop service, including consultation, resource referral and information integration. In addition, 30 marketing experts will be dispatched to offer consultation to SMEs in need of help.

Matching quality Taiwan-made products with potential buyers in newly emerging markets has also been identified as an important task of the program.

“More effort will be dedicated to matching products with buyers in markets such as China, India, Indonesia and Vietnam. The program will also recommend quality Taiwan-made products to participate in overseas exhibitions,” said Abbey Hu (胡錦玲) of the China Productivity Center’s aesthetics technology incubation department.

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