Sat, May 05, 2012 - Page 12 News List

Google to boost Taiwan advertising staff

Staff writer, with CNA

Google Inc said on Thursday it is eager to expand its advertising team in Taiwan as the Internet search engine sees potential in the country’s online advertising market.

“Taiwan’s online advertising market has seen sizeable growth in recent years, and we hope to recruit more people to work in direct sales or as contacts between our agents and large customers,” Stanley Chen (陳俊廷), general manager of Google Taiwan, said at a media briefing.

He said the number of people using the country’s fixed and mobile Internet services is increasing rapidly, with more and more local consumers purchasing gifts or booking restaurants using smartphones.

Chen refused to disclose how many people the company planned to recruit, but said there would likely be “multiple increases” in the numbers of its advertising and sales staff.

The revenue of Taiwan’s online advertising market reached NT$10.22 billion (US$349.5 million) last year, up 19.46 percent from NT$8.55 billion in 2010, according to the Taipei Internet Advertising and Media Association.

The market is projected to increase 14.64 percent to NT$11.71 billion this year, with mobile advertisements becoming a new segment that drives higher growth, the association said.

As of March last year, Taiwan’s Internet users had grown by 730,000 from a year earlier to a record high of 16.95 million.

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