Fri, May 04, 2012 - Page 12 News List

Hotel Royal Group seeks to deepen brand development

ROYAL FLUSH:Many of the group’s new hotels are to be aimed at niche markets, for example, one in Beitou District is to focus on medical tourism

By Amy Su  /  Staff reporter

Hotel Royal Group (老爺大酒店集團), a Taiwanese hotel brand with nine hotel and resort locations worldwide, aims to deepen its brand development by adding one hotel every year for the -foreseeable future.

The first phase of this expansion will take place in 2014, with two new hotels — one in Taipei and the other in Greater Tainan — construction of which will begin in the first half and the second half of this year respectively. The company plans to invest about NT$600 million (US$20.54 million) in these two projects.

“We hope the group’s business territory will continue to grow steadily in the future,” Hotel Royal Group chief executive Winston Shen (沈方正) told a press conference yesterday.

However, the group will not invest blindly, Shen said, adding that all cases will be carefully reviewed by Royal management Consultant Co Ltd (老爺管理顧問), the group’s consultant firm.

Most of the planned hotels would cater to their own niche markets, Shen said.

For example, one of the group’s new hotels, on which work is scheduled to begin in the first half of next year, in Taipei City’s Beitou District (北投) — will focus on medical tourism, Shen added.

The group’s revenue could total NT$3.3 billion (US$112.76 million) this year, up from NT$3 billion last year, as overseas hotel members are expected to drive up the group’s sales, Shen said.

As for domestic business, Shen said the Free Independent Traveler (FIT) program for Chinese tourists had done nothing to drive up Hotel Royal’s revenues, as the number of tourists remained limited.

However, the program would be an important driver of growth in the future, he said, adding that the group’s high-priced hotels expected to do better when more independent Chinese travelers start visiting Taiwan.

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