Mon, Jan 16, 2012 - Page 11 News List

New iPad coming in March: sources

Bloomberg

Apple Inc’s next iPad, expected to go on sale in March, will sport a high-definition screen, run a faster processor and work with next-generation wireless networks, according to three people familiar with the product.

The company’s manufacturing partners in Asia started ramping up production of the iPad 3 this month and plan to reach full volumes by next month, said one of the people, who asked not to be named because the details are not public. The tablet will use a quad-core chip, an enhancement that lets users jump more quickly between applications, two of the people said.

After its debut in 2010, the iPad emerged as Apple’s second-biggest source of revenue — after the iPhone — and inspired rival products from Amazon.com Inc and Samsung Electronics Co. Apple has sold more than 40 million iPads, generating at least US$25.3 billion in sales.

Natalie Kerris, a spokesperson for Apple, said the company does not comment on rumor and speculation.

LTE CAPABILITY

The company has been working on making the iPad compatible with a wireless standard called long-term evolution, or LTE, one of the people said. US carriers such as Verizon Wireless and ATT Inc are rolling out LTE networks to give users faster access to data.

Smartphone makers, including Samsung, Motorola Mobility Holdings Inc and Nokia Oyj, have already introduced smartphones that work on the faster networks. Apple is bringing LTE to the iPad before the iPhone because the tablet has a bigger battery and can better support the power requirements of the newer technology, said one of the people.

NEW DISPLAY

The new display is capable of greater resolution than the current iPad, with more pixels on its screen than some high-definition televisions, the person said. The pixels are small enough to make the images look like printed material, according to the person. Videos begin playing almost instantly because of the additional graphics processing, the person added.

The new iPad is being assembled by Apple’s main manufacturing partner, Foxconn Technology Group (富士康科技集團). Foxconn, which also builds the iPhone and other Apple products, gets about 22 percent of its sales from Apple, according to supply-chain data compiled by Bloomberg.

Mass production began at the start of this month, with factories running 24 hours a day in China, one of the people said. Manufacturing will halt over the Lunar New Year holiday this month and then ramp back up to a peak next month, the person said.

The introduction of the new iPad will be Apple’s first major hardware release since the death of company co-founder Steve Jobs in October.

Apple chief executive officer Tim Cook is counting on the new model to ward off mounting competition in the market.

The company is hosting an education event focused on electronic textbooks next week, but it won’t include any hardware introductions, a person familiar with the matter said.

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