Sat, Jan 07, 2012 - Page 10 News List

LG, Samsung, MediaTek join Google TV alliance

INTERNET TV COALITION:The companies will unveil new products at an electronics show next week, helping Google in its effort to gain a foothold in consumers’ living rooms

Bloomberg

LG Electronics Inc, Samsung Electronics Co and MediaTek Inc (聯發科) are joining Google Inc’s Internet-TV coalition and plan to begin unveiling new products during next week’s Consumer Electronics Show in Las Vegas.

LG plans to showcase products at the conference, with Samsung unveiling TVs later this year, Google said on Thursday in a blog posting. Google TV, introduced in 2010, also has the support of Marvell Technology Group Ltd and Sony Corp. Vizio Inc, another existing partner, will hold private demonstrations of new products at the electronics show as well.

“Google TV is about bringing new entertainment and innovation from the Web to TV,” Mountain View, California-based Google said on its blog. “Our team along with our partners are pleased to bring more Google TV powered products to more people, across more devices in more countries in 2012.”

Google is shoring up support for the effort following slow initial sales for Google TV products. A lack of authorized content from media companies has made it harder to attract consumers to the idea, and one early partner, set-top-box maker Logitech International SA, backed away from the coalition after disappointing orders.

Still, the platform has gained popularity since an updated version debuted in October, Google said. The company develops the software for the service and relies on TV and other electronics manufacturers to build products that work with the technology. Google is counting on the lineup to give it a foothold in consumers’ living rooms and challenge products from Apple Inc and Microsoft Corp.

“Since launching the update, we’ve seen our activation rates more than double ... We now have more than 150 apps, which developers have specifically built for TV,” Google said.

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