Meanwhile, advertising has been moving online where audiences can be better targeted and advertisers pay when people actually click on ads.
This year, media colossus News Corp launched an iPad-only publication, The Daily, as newspapers big and small improved mobile Web sites and invested in applications to get their publications on tablets.
Struggling Internet pioneer Yahoo has been recreating itself as a platform for “premier digital content” and last month it launched Livestand news magazine tailored for the iPad.
Livestand weaves video, pictures and text in easily navigated presentations in a challenge to popular iPad social magazine application Flipboard.
Time Inc last month brought in digital advertising veteran Laura Lang to run what is the largest magazine publisher in the US.
“Magazines are still figuring it out,” Weiner said of adapting to the smart tablet age. “I think they are in evolution.”
As if online competition wasn’t enough for the print magazine business, the US Postal Service is proposing to do away with weekend deliveries in a move that could make weeklies seem like even older news by the time they arrive.