Tue, Dec 20, 2011 - Page 11 News List

Affluent Taiwanese seeking work and life balance: survey

By Crystal Hsu  /  Staff Eeporter

Affluent Taiwanese are seeking a better balance between work and life, a survey released yesterday showed, with increasing their income and staying healthy topping their list of priorities.

The annual survey conducted by Visa found that 90 percent of “rich” Taiwanese cardholders feel that it is important to strike a balance between work and life, Marco Ma (麻少華), Visa’s country manager in Taiwan, told a media briefing.

To that end, 90 percent of rich respondents said they had traveled overseas this year and spent an average of NT$33,728 (US$1,109) on their trips, Ma said, while “high-net-worth” cardholders spent an average of NT$65,955 on their foreign trips this year.

Visa defined rich cardholders as individuals with an annual net income above NT$800,000, while high-net-worth cardholders were defined as those earing more than NT$2 million a year.

China and Japan are the most popular vacation destinations among well-to-do Taiwanese cardholders, according to the survey, which polled 800 respondents between August and September.

While seeking to improve their quality of life, affluent Taiwanese also like to increase their income and savings, the survey said.

In terms of credit-card benefits, wealthy Taiwanese said they favored discounted lunches, afternoon tea and dinner privileges at restaurants in five-star hotels, as well as complementary room upgrades at five-star business and urban hotels nationwide, the survey showed.

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