Sat, Dec 10, 2011 - Page 11 News List

Nokia’s Lumia 710 smartphone goes on sale in Taiwan


Nokia Oyj said the Lumia 710, its second model running Microsoft Corp’s Windows Phone software, is now available for retail purchase in Taiwan and it will be available in other markets in the next seven days.

Nokia started selling the Lumia 800, its first device running Windows Phone software, in Europe last month and it aims to start shipping the Lumia 710 in Asia this year. The world’s largest handset maker teamed up with Microsoft to compete with advanced touchscreens from Apple Inc and vendors of Google Inc Android handsets.

The company’s Lumia line of smartphones running Windows Phone software gives the company a better shot at sales to small businesses and corporate IT departments, chief executive officer Stephen Elop said on Thursday.

“There’s a fair bit of churn in this space and we see a very distinct opportunity in Microsoft’s services and software, our devices, and in many countries the operator role,” in selling to small and large businesses, Elop said in an online presentation at an event sponsored by Barclays Capital in San Francisco.

Nokia used Taiwan’s Compal Electronics Inc (仁寶) to manufacture early batches of Lumia smartphones. The company will produce the Lumia 710 smartphone in its factory in Manaus, Brazil as it bolsters its position in South America’s biggest handset market, Elop said on Nov. 30 in Sao Paulo, Brazil.

The Finnish company produces “advanced mobile devices” at its plants in Beijing, South Korea, Hungary, Mexico and Finland, with low-end phones being made in India and in Dongguan, China, according to the company.

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